To maximize the processes, with tools like: CRM, Mail, Social, among others; it improves the customer service and reduce operational costs.
Web applications works with the help of the browser, it does not need and installation in your devices for improvement. Providing this service, can help work in two different method, such as Windows and OS X which will need a whole new launch to use both.
It emphasize the importance of communication to improvement on the inner and the output of the business. Focusing on: email, messages, storage of Hardware, computing data base, website maintenance, and security of the information.